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22 Settembre
17:45 - 18:45
Bit Room
Trend Driven Innovation: how to identify trends and apply them to improve your business model or create new ones.
Consumers follow trends and adapt their behavior according to them. Changes in technology, socio-economical and environmental context, and specific events are drivers for trends at the global, regional and local scale. In this workshop you will learn how to identify and analyze trends in order to gather insights that will help you develop innovative business models.

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